When you're in the curb appeal business, having a captivating logo is a must. With Martin & Lindsay Landscaping, I was happy to step in and create logo imagery that boasts both strong and earthy aspects. The reversed out ampersand emerged from the design process as a celebrated and happy accident. I then used a plush bed of grass to ground (no pun intended) everything nicely. The before and after images show how impactful thoughtful design can be.